The above syntax captures the essence of our open innovation model. It contains several layers of meaning: the verb “how” reveals our belief that posing questions to experts in their field is the best toolset in design work. The modal verb “might” points to the great degree of ambiguity inherent in the multiple” perspectives and potential pathways that must be explored during the design process. The pronoun “We” underscores the change taking place in our world. Vast networks of globally distributed teams are collaborating in [SYNC] to deliver concepts into the testing field at the speed of thought. In today’s world, the term “genius” has forever shifted from the individual person into the “collective”.
At Integral Limits, every innovation initiative we undertake begins with the above syntax. Throughout the many phases of our design process, the DNA of the same syntax is infused.
